Privacy Policy


This Privacy Policy explains how Baggu ("we," "us," or "our") collects, uses, stores, and protects personal information you provide when accessing or using our website at baggiu.com (the "Website") or purchasing our products and services—including high-quality outdoor and running gear, camping equipment, hiking essentials, apparel, bikes, and other adventure-related items. By using the Website or engaging with our services, you agree to the collection and use of your information as described in this Policy.

1. Information We Collect

We only gather information necessary to fulfill legitimate business purposes and enhance your shopping experience, divided into two key categories:

1.1 Personal Identifiable Information (PII)

This is information that can identify you individually, provided voluntarily when you interact with the Website or our services:
  • Order & Shipping Details: Full name, shipping address, billing address (if different from shipping address), phone number (optional, for delivery updates and issue resolution), and email address (used for order confirmations, shipping notifications, product recommendations, and customer support).
  • Payment Information: Credit/debit card details, bank account information, or other payment method data—note: we do not store full payment details; this information is processed securely by third-party payment service providers in compliance with industry standards (e.g., PCI DSS).
  • Account Information: If you create an account on the Website, we collect your chosen username, encrypted password, and saved preferences (e.g., favorite product categories like hiking boots or puffer jackets, default shipping address, size preferences, and order history related to outdoor gear).
  • Voluntary Submissions: Information provided when contacting customer support (e.g., product questions about tents or moisture-wicking apparel), participating in surveys, or signing up for promotional updates about new outdoor collections or exclusive offers.

1.2 Non-Personal Identifiable Information

This is data that cannot identify you individually, collected automatically when you use the Website to understand user behavior and optimize our services:
  • Browsing Data: Pages you visit (e.g., camping gear, running apparel, bike accessories), time spent on each page, links clicked, search queries (e.g., "waterproof rain jackets," "Merino wool shirts"), and product views or cart additions.
  • Device & Technical Data: Device type (e.g., smartphone, laptop), operating system, browser type, IP address (used to optimize regional service and detect suspicious activity), and internet service provider.
  • Usage Analytics: Interaction with product filters (e.g., size, color, activity type), checkout behavior, and engagement with promotional content (e.g., outdoor adventure guides or seasonal gear bundles)—used to improve Website functionality, refine product offerings, and personalize your shopping experience.

2. How We Use Your Information

We use collected information for specific, legitimate purposes aligned with our business and your needs as an outdoor enthusiast:
  1. Process & Fulfill Orders: Verify order details, arrange free shipping (no minimum purchase required) using your address, process payments securely, and send order confirmations, shipping tracking updates (for 1–3 business days processing and 6–12 business days delivery), refund notifications, or exclusive offer details via email.
  2. Provide Customer Support: Respond to your inquiries (e.g., product questions about hiking boot traction, order status, return requests under our 60-day policy, or gear care tips), resolve issues (e.g., damaged tents or incorrect sizes), and communicate with you using the contact information you provide.
  3. Improve Our Products & Services: Analyze browsing and usage data to enhance Website design (e.g., simplifying navigation for camping gear categories), optimize product collections (e.g., expanding popular running gear lines), fix technical errors, and personalize product recommendations based on your activity interests (e.g., suggesting backpacks for hikers or hydration belts for runners).
  4. Ensure Security & Prevent Fraud: Protect against unauthorized orders, fake accounts, or fraudulent payment attempts by verifying user identities, monitoring unusual activity (e.g., multiple high-value gear orders from a new IP), and securing user accounts.
  5. Communicate Relevant Updates: Share necessary information about changes to our services (e.g., shipping processes, product availability for bikes or tents) or send promotional content (e.g., new puffer jacket launches or camping gear discounts) if you have consented to receive such communications. You can unsubscribe from promotional emails at any time.

3. Information Sharing & Disclosure

We never sell, rent, or trade your personal information to third parties for marketing purposes. We only share your information in limited, controlled circumstances where it is necessary to fulfill our services:
  • Trusted Third-Party Service Providers: We collaborate with reputable partners to perform specific business functions, and these partners are contractually required to protect your information and only use it to fulfill their assigned tasks. Examples include: Payment processors (to securely handle payment transactions for outdoor gear purchases);
  • Shipping carriers (to deliver your orders with free shipping using your address and provide tracking updates);
  • IT service providers (to maintain Website functionality, secure data storage, and run analytics for service improvement);
  • Customer support tools (to manage inquiries about hiking equipment, returns, or refunds).
Legal & Compliance Requirements: We may disclose your information if required by law (e.g., court order, subpoena, or regulatory request) or to protect our legal rights, safety, or the safety of our users, employees, or the public (e.g., investigating fraudulent activity related to gear purchases).
Business Transfers: In the event of a merger, acquisition, or sale of all or part of our business assets, your personal information may be transferred to the acquiring entity, but this transfer will be subject to a privacy policy consistent with this one.

4. Data Security Measures

We take reasonable, industry-standard precautions to protect your personal information from unauthorized access, loss, misuse, or disclosure:
  • Encrypt sensitive data (e.g., payment information, account passwords) using secure technologies such as SSL/TLS for data transmission and AES for storage.
  • Restrict access to personal information to only authorized team members who need it to perform their job responsibilities (e.g., order fulfillment staff or customer support agents assisting with return requests).
  • Regularly update our security systems, conduct vulnerability assessments, and train employees on data protection practices and fraud prevention.
  • Require third-party service providers to maintain equivalent security standards and audit their practices periodically.
While we strive to maintain the highest level of security, no method of data transmission or storage is 100% foolproof. We cannot guarantee absolute security, but we commit to notifying you promptly if a data breach occurs that may affect your personal information and taking corrective actions to mitigate risks.

5. Your Rights Regarding Your Information

You have the right to control your personal information, and we make it easy to exercise these rights at any time:
  • Access Your Information: Request a copy of the personal information we hold about you (e.g., order history for running gear, account details, or saved preferences).
  • Correct Inaccuracies: Update or correct any incorrect or outdated information (e.g., changing your saved shipping address or size preferences for hiking boots).
  • Delete Your Information: Request the deletion of your personal information (except for data we are required to keep by law, such as order records for tax and accounting purposes or return policy compliance).
  • Opt-Out of Promotional Communications: If you have previously consented to marketing emails (e.g., new camping gear alerts), you can unsubscribe at any time via the "unsubscribe" link in the email or by contacting us directly.
  • Withdraw Consent: For other types of consent (e.g., using your browsing data for personalized recommendations), you can withdraw consent by contacting our customer support team.
To exercise any of these rights, please use the contact details in Section 8. We will respond to your request within a reasonable timeframe and provide a decision or update on progress.

6. Cookies & Tracking Technologies

We use cookies (small text files stored on your device) and similar tracking technologies to enhance your Website experience and understand user behavior. These tools help us deliver personalized service and improve our offerings:
  • Necessary Cookies: Enable basic Website functions, such as remembering items in your cart (e.g., a tent or pair of hiking boots), keeping you logged in to your account, processing free shipping eligibility, or verifying order details.
  • Analytics Cookies: Collect data on how you use the Website (e.g., which outdoor gear categories you browse most) to improve performance (e.g., reducing load times for product pages) and tailor content (including personalized product recommendations).
  • Marketing Cookies: Track engagement with promotional content (e.g., seasonal puffer jacket discounts) to deliver relevant offers if you have consented to marketing communications.
You can manage or disable cookies through your browser settings. However, disabling necessary cookies may limit your ability to use key Website features (e.g., completing checkout, saving items to your cart, or accessing your account). For more details on how we use cookies, you can review our Cookie Policy (available on the Website).

7. Policy Updates

We may update this Privacy Policy periodically to reflect changes in our business practices, technology, regulatory requirements, or product offerings (e.g., expanding into new outdoor gear categories). When we make material updates, we will post the revised Policy on the Website with a clear indication that it has been updated. Your continued use of the Website or services after the revised Policy is posted constitutes your acceptance of the updated terms. We encourage you to review this Policy periodically before making purchases or sharing personal information.

8. Contact Us

If you have questions, concerns, or requests related to this Privacy Policy, your personal information, data security, or how we handle information about outdoor gear purchases, please contact our team:
  • Email: service@baggiu.com
  • Address: 3738 Waterview Drive, North Charleston South Carolina 29418, United States
  • Website: baggiu.com
We aim to respond to all inquiries within 1–2 business days and resolve concerns fairly and efficiently. If you are not satisfied with our response, you may have the right to escalate your concern to a relevant data protection authority, where applicable.